Genie includes built-in connectors that bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft, and historical data from proprietary data lakes. Genie makes every part of Customer 360 more automated, intelligent, and real time.” Salesforce Genie: Unify data to build a real-time customer graph and single source of truthĪs the heart of real-time Customer 360, Salesforce Genie ingests and stores real-time data streams at massive scale and combines it with Salesforce transactional data. “That’s why we built Genie, our most significant innovation ever on the Salesforce Platform.

“Every business leader wants to take advantage of real-time data to create compelling, personalized customer experiences - milliseconds matter in this new digital-first world,” said David Schmaier, President and Chief Product Officer, Salesforce. David Schmaier, President and Chief Product Officer, Salesforce Genie makes every part of Customer 360 more automated, intelligent, and real time. With real-time patient data, healthcare providers can deliver proactive guidance and care recommendations. A service agent runs the risk of losing a valuable customer if they lack a complete, real-time view across every touchpoint - every agent needs a source of real-time customer truth. Companies must seamlessly connect digital and real-world customer interactions in order to provide the most relevant, personalized, and compelling experiences, in every moment.Ī sales rep can no longer rely on in-person communication to close a large deal - reps need real-time insights about every customer, based on real-time and historical data, to act on the most relevant information in the moment, every time. Responding to customer needs in real time is more critical than ever, but is becoming more challenging as the amount of data created, captured, replicated, and consumed each year is expected to more than double by 2026. Companies on average have 976 separate applications to run their business - that’s potentially 976 versions of a single customer, leading to disconnected digital experiences. However, data remains siloed and duplicative across most companies. Today, 71% of customers expect every interaction with a business to be personalized. Image Modal Genie takes billions of data points about customers in real time from any system or interaction and harmonizes it to one, dynamic single source of truth that changes as a customer does. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time. San Francisco – Septem– Salesforce (NYSE: CRM), the global leader in CRM, today unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. Strategic partnership innovations expand the power of Genie: Real-time data access and sharing with Snowflake ‘Bring your own AI’ with Amazon SageMaker Privacy-safe first-party advertising integrations.Companies like Ford, L’Oreal, Formula 1®, and PGA TOUR Superstore are using Salesforce Genie to reinvent how they connect with customers, delivering real-time, personalized customer experiences at hyperscale that feel like magic.Salesforce Genie makes every part of the Customer 360 real time, so every business can deliver magical customer experiences.

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